Approved for 5 Continuing Education Credits (CECs) by the New York Peer Specialist Certification Board (NYPSCB).

This training will provide participants with a rudimentary understanding of various tactics to influence, persuade and educate the public, colleagues and decision-makers. It encompasses tactics for engaging, educating and persuading audiences through mass media and alternative media channels, coupled with effective outreach, mobilization, leadership, and coalition-building techniques.


  1. Introduction and Welcome (30 minutes)
    1. Importance of Advocacy Tactics
    2. Overview of Learning Objectives
    3. The Role of Certified Peer Specialists in Advocacy
  2. Tactics for Engaging, Educating, and Persuading Audiences (90 minutes)
    1. Writing Effective Letters to the Editor
    2. Making Impactful Calls to Governor, Assemblymembers, Senators, and State Agencies
    3. Leveraging Social Media for Advocacy
    4. Organizing Rallies and Demonstrations
    5. Interactive Workshop: Creating Advocacy Materials
  3. Outreach and Mobilization for Policy Objectives (90 minutes)
    1. The Power of Grassroots Outreach
    2. Building Community Alliances
    3. Community Organizing
    4. Organizing Community Workshops
    5. Mobilizing Support Through Personal Narratives
    6. Storytelling Techniques
    7. Empowering Individuals to Share Their Stories
    8. Case Studies: Successful Outreach and Mobilization Campaigns
  4. Getting to the Decision-Making Table (60 minutes)
    1. Building Relationships with Decision Makers
    2. The Difference Between Advocacy and Lobbying
    3. Role-Playing: Advocacy Meetings with Decision Makers
  5. Leadership for Broader Participation and Organizational Collaboration (60 minutes)
    1. Developing Leadership Skills in Advocacy
    2. Facilitating Inclusive Participation
    3. Collaborating with Organizations for Collective Impact
    4. Group Exercises: Leadership and Collaboration Scenarios
  6. Dynamics of Alliances and Coalitions (60 minutes)
    1. Understanding the Importance of Alliances
    2. Building and Sustaining Effective Coalitions
    3. Conflict Resolution Within Coalitions
    4. Interactive Workshop: Coalition-Building Strategies
  7. Strengthening Alliances and Coalitions (45 minutes)
    1. Evaluating Coalition Effectiveness
    2. Addressing Challenges in Coalition Building
    3. Building Long-Term Alliances for Sustainable Impact
  8. Case Studies and Best Practices (45 minutes)
    1. Showcasing Successful Advocacy Campaigns
    2. Extracting Lessons and Best Practices
    3. Q&A Session: Addressing Participants’ Specific Challenges
  9. Developing Personal Advocacy Action Plans (30 minutes)
    1. Reflecting on Key Learnings
    2. Setting Advocacy Goals and Objectives
    3. Creating Personalized Action Plans
  10. Conclusion and Next Steps (15 minutes)
    1. Recap of Key Learning Points
    2. Encouraging Ongoing Advocacy Efforts
    3. Feedback and Evaluation


  1. Understand various tactics for engaging, educating, and persuading audiences, including mass and alternative media strategies.
  2. Explore grassroots outreach and mobilization techniques for achieving policy objectives.
  3. Develop skills for effective advocacy meetings with decision-makers.
  4. Enhance leadership skills for broader participation and organizational collaboration in advocacy efforts.
  5. Understand the dynamics of alliances and coalitions and learn strategies to strengthen them.
  6. Evaluate the effectiveness of advocacy campaigns through case studies and best practices.
  7. Develop personalized action plans for ongoing advocacy efforts.


This 5-hour training session aims to present participants with a diverse toolkit of advocacy tactics, enabling them to navigate the complex landscape of mental health advocacy with confidence and effectiveness.