Approved for 5 Continuing Education Credits (CECs) by the New York Peer Specialist Certification Board (NYPSCB).

This training will provide participants with a structured approach to advocacy strategy, encompassing self-awareness, contextual analysis, problem definition, issue identification, wargaming, policymaking arenas, and navigating the intricate landscape of forces, friends, and foes. By focusing on analysis, priority setting, research, and decision-making, this training aims to empower participants to develop effective and targeted advocacy strategies.


  1. Introduction and Welcome (30 minutes)
    1. Importance of Advocacy Strategy for NYCPS
    2. Overview of Learning Objectives
    3. Setting the Context: The Role of Advocacy in Mental Health
  2. Self-Reflection and Understanding (60 minutes)
    1. Self-Identification and Advocacy
    2. Personal Values and Advocacy Alignment
    3. Interactive Exercises: Gaining Clarity on Personal Perspectives
  3. Tools for Contextual Analysis (60 minutes)
    1. Understanding the Big Picture in Advocacy
    2. Contextual Analysis Tools
    3. Stakeholder Analysis
    4. PESTLE Analysis (Political, Economic, Social, Technological, Legal, Environmental)
    5. Case Studies: Applying Contextual Analysis to Advocacy
  4. Problem Definition and Issue Identification (45 minutes)
    1. Clarifying the Advocacy Problem
    2. Breaking Down Large Problems into Issues
    3. Identifying Policy Connections
    4. Group Activity: Defining Advocacy Problems
  5. Wargaming and Scenario Planning (60 minutes)
    1. Importance of Strategy in Advocacy
    2. Wargaming and Scenario Planning Techniques
    3. Group Exercise: Applying Wargaming to Advocacy
  6. Policymaking Arenas (45 minutes)
    1. Overview of Various Policymaking Arenas
    2. Legislative
    3. Executive
    4. Judicial
    5. Bureaucratic
    6. Identifying Policy Entry Points
    7. Case Studies: Navigating Policymaking Arenas in Advocacy
  7. Forces, Friends, and Foes (60 minutes)
    1. Understanding Political Dynamics
    2. Tools for Analysis: SWOT Analysis, Power Mapping
    3. Choosing Targets for Advocacy Action
    4. Ranking and Dealing with Opponents
    5. Interactive Workshop: Applying Analysis Tools
  8. Interactive Case Study: Applying Advocacy Strategy (60 minutes)
    1. Real-world Case Study Analysis
    2. Group Discussions: Developing Advocacy Strategies
    3. Q&A Session: Addressing Participants’ Specific Challenges
  9. Developing Personal Advocacy Strategy Plans (45 minutes)
    1. Creating Personalized Advocacy Strategy Plans
  10. Conclusion and Next Steps (15 minutes)
    1. Recap of Key Learning Points
    2. Encouraging Ongoing Strategy Development
    3. Feedback and Evaluation


  1. Understand the importance of advocacy strategy in mental health advocacy.
  2. Gain self-awareness and align personal values with advocacy goals.
  3. Develop skills for contextual analysis using tools such as stakeholder and PESTLE analysis.
  4. Learn techniques for clarifying advocacy problems and breaking them down into manageable issues.
  5. Explore wargaming and scenario planning as tools for strategic advocacy planning.
  6. Understand various policymaking arenas and identify entry points for advocacy.
  7. Analyze political dynamics using tools like SWOT analysis and power mapping.
  8. Choose effective targets for advocacy and develop strategies for dealing with opponents.
  9. Apply advocacy strategy tools through interactive case studies and group exercises.
  10. Develop personalized advocacy strategy plans for ongoing mental health advocacy efforts.


This 5-hour training session aims to empower NYCPS with a strategic framework for effective advocacy, enabling them to navigate the challenges of mental health policy and create impactful change.